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Press junkets are a fascinating yet often enigmatic aspect of the entertainment industry. These well-orchestrated events offer journalists, critics, and reporters an exclusive opportunity to interact with filmmakers, actors, and creative…

So here we are, well into 2014 and if you have decided to stick to your social media advertising guns for another 12 months, good for you! But if you have noticed that the trends have started to shift and perhaps you are thinking of…

You need an online press kit. You really, really do. Let's say I'm a reporter with a big story assignment and a tight deadline. I need to find, by lunchtime, three community bank CEOs who will talk to me about their organization's policy…

Real estate investing is all about perception. Your perception of where the market is going, in conjunction with where it's actually going. The aim, as always is to buy low and sell high. You want to buy a cheap tract of dirt and sell it…